Leads at cost.
$200 a sale.
$20 holds your territory.
Fresh solar and battery leads for your org, billed at ad spend only. No retainer and no markup on the lead. You pay us when you close, at the keynote intro rate of $200 per deal.
Solar changed a lot in seven years. So did the homeowner.
Say the word solar on a doorstep or a phone call today and watch what happens. The lead you buy has to survive that reaction before your rep says a second sentence.
They've been burned
Homeowners have been scammed, or they know a neighbor who was. They hear the pitch coming.
They pay two bills
A solar payment and a utility bill, after being told one would replace the other.
The curiosity is gone
Seven years ago people asked how it worked. Now they've already decided before you finish asking.
There are only four ways to get leads.
Every one of them has a catch. Here is each catch, stated plainly.
Door knocking
- Hiring, recruiting and retention are brutal. You run a staffing company on top of a sales company.
- Markets are saturated. Your reps knock doors that have been knocked many times before.
Call centers
- Homeowner lists and aged data. The person on the line never asked to hear from you.
- Data and dialing costs keep climbing while conversion keeps falling.
- Centers are shutting down.
Agencies and per-lead vendors
- Retainers of 30–60% of ad spend. The agency collects whether you win or lose.
- Per-lead vendors bake their fee into the lead price. You never see what the lead cost to generate.
"Pay per sale"
- The catch is a $20,000 security deposit.
- No-risk, no-cost lead gen doesn't exist. Somebody pays for the ads. If it isn't you, look at what you're being sent.
If you're not paying for fresh leads, you're giving up quality.
That's the hard truth. So pay for the leads, and only the leads. Everything else should be earned on a closed deal.
Stop saying "solar."
Get in the door first. Then talk solar.
The homeowner who shuts down at the S-word will still talk about keeping the lights on, a lower cooling bill, or a house that holds its temperature. Lead with the product they're open to, then have the solar conversation at the kitchen table.
Battery campaigns run in California, Texas and Florida.
You fund the ads. We earn it on the close.
Your ad spend buys leads and nothing else. No markup.
We don't collect a monthly fee for running your campaigns.
The keynote intro rate for your first trial. The standard rate is up to $500 per sale.
The fee is tied to the sale, not the install.
What a deal costs you.
Total cost per acquisition. Ad spend plus the per-sale fee, for a closed deal.
One org's numbers: $500K in ad spend and a $150K fee.
- Fee paid on 400 deals
- $150,000
- Fee per deal
- $375
- 400 deals at the $200 intro rate
- $80,000
$20 reserves your territory.
Leads are exclusive and territory-locked, so each territory can only be held once.
Put down $20
Your deposit reserves your territory and goes toward your ad spend.
Launch at cost
Our team contacts you to set up your territory and campaigns. Your budget buys fresh solar and battery leads with no retainer on top.
Pay $200 when you close
On your first trial, each sale costs you $200. We only earn when your reps do.
Before you put down $20.
Is this risk-free?
No. You fund your own ad spend, and anyone who tells you lead gen can be no-risk and no-cost is hiding the price somewhere. What we remove is the retainer and the markup, so the only money at risk is the money buying your leads.
What does the $20 do?
It reserves your territory, and it goes toward your ad spend.
What do I pay per sale?
$200 per sale on your first trial. That is the keynote intro rate. The standard rate is up to $500 per sale.
Are these only solar leads?
Solar and battery. Battery campaigns run in California, Texas and Florida, and they get your reps in the door with homeowners who have stopped responding to solar ads.
How is this different from a per-lead vendor?
A per-lead vendor builds its fee into the price of every lead, sold or not. Here the leads are billed at ad spend and our fee only exists when a deal closes.
You've paid for bad leads long enough.
You've paid the retainer, bought the aged data and sat through the no-shows. Your reps still need doors that open. Put $20 on your territory and make us earn the rest.
Put down your $20 here.
Fill this out and pay the deposit. It goes toward your ad spend.
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